Lipton Awaken Your Senses VR Video Campaign
Lipton’s new line of Specialty Teas, including Matcha, Herbal and Chai, needed an infusion of excitement to brighten up the brand. The “Awaken Your Senses” Campaign took the younger, tech forward audience inside a cup of tea with 360 videos that transported them to a world of rich flavors with glimpse’s into the tea’s origin story.
CGI, motion graphics, live action, and spacial audio meld together to create a uniquely sensorial journey unlike any in the category.
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Creative Direction
360° Motion Design
Social Content
Social Strategy
