Google Play Moments of Play
How do you take the Google Play store from a utility to a lifestyle? Through the “Moments of Play” integrated campaign, we turned dead air from daily life into wonder-filled escapes. From an immersive experiential takeover to thumb-stopping social content, we rebranded downtime as prime time—proving that an unforgettable adventure is always just one tap away.
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Creative Direction
Experiential Design
Content Creation
EXPERIENTIAL ACTIVATION
To kick off the campaign we transformed a boring laundromat into a “Pay-To-Play” experience where visitors got free laundry, prizes and treats just by playing one of the featured mobile titles. The experience won a Silver at the 2018 Ex Awards.
DIGITAL VIDEO CAMPAIGN
We also created videos that turned the most boring scenarios into magical bastions of mobile game-play for digital and social.
TWITTER CONVERSATIONAL ADS
Choose-Your-Own-Adventure Twitter ads gave users different ways to destroy a dull office space based on game play, cause whats more fun than setting your desk on fire.
ANGRY BIRDS OFFICE DESTRUCTION OPTIONS
POKÉMON OPTIONS
ANIMAL CROSSING OPTIONS
