Ferrari Firsts Integrated Campaign
At the Rolex 24, Ferrari didn't just want to compete, they wanted to sell out the stands and dominate the weekend. Facing off against Ford, Audi, and McLaren, we launched “Ferrari Firsts”—a high-octane campaign that weaponized the brand’s history of innovation.
From the U.S. debut of the 488 GT to the historic first of a female driver for the Scuderia, we turned every "first" into a reason for fans to join the elite in the hospitality tent. The result? A sold-out house and a crowd hyped for the ultimate first: a victory lap.
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Creative Direction
Digital Design
Experiential Design
Content Creation
INTERACTIVE INSTAGRAM GRID
Followers scrolled through a collage of Ferrari 458 imagery, videos and facts and mid way through the experience flipped the phone to continue exploring the new 488 model.
ON-SITE INTERACTIVE SOCIAL DISPLAY
Attendees, promoters and brand ambassadors were able to submit photos from around the raceway and have the content appear in the hospitality tent real-time
