American Express US Open Fan Experience
For the 25th Anniversary of the American Express, US Open partnership, they didn't just want a presence—they wanted a transformation.
Spanning 20,000 square feet, the environmental design fused Amex’s iconic brand with the visual language of the action on championship tennis courts. We created a massive, immersive playground that turned every fan into an insider and every "brand moment" into an unforgettable highlight reel.
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Creative Direction
Experiential Design
Illustration
Multiple “photo moments” were built to engage fans including an NYC wall made of tennis balls that visitors could write messages on.
