New York Yankees Film Campaign
The NY Yankees first TV campaign in over 30 years needed to attract a new, younger fanbase without alienating the existing one. Turning the camera on Yankees fans, the most proud and unique in the world, each spot showcases their epic game experience from their perspective – the FOMO is real.
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Creative Direction​​​​​​​
Motion Design

THE CHARACTERS
THE FANS
THE KIDS
THE MILLENNIALS
THE LOVEBIRDS

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