Bay Street Theater Rebranding
The Bay Street Theater in Sag Harbor needed a complete brand overhaul to align with local theater-goers sensibilities. To attract a younger, sophisticated audience, inspiration for the branding came from prominent New York City cultural institutions and infused the theater’s own unique characteristics.
The new branding was applied across all physical and digital theater properties including signage, posters, website redesign, gala and event invitations and marketing materials.
Re-designed the user experience, integrated and streamlined the ticket purchase and donation systems and applied the new branding aesthetic across 30+ pages.