New York Yankees

Pride. Passion. Pinstripes. Film Series

The NY Yankees first TV campaign in over 30 years needed to attract a new, younger fanbase without alienating the existing one. Turning the camera on Yankees fans, the most proud and unique in the world, each spot showcases their epic game experience from their perspective – the FOMO is real.

ROLE
Creative Direction • Art Direction • Motion Design

THE CHARACTERS
THE FANS
THE KIDS
THE MILLENNIALS
THE COUPLES