Art Direction, Environmental Design, Design System
In its first of a yearly event, Vanity Fair’s New Establishment Summit premiered in the heart of the tech world in San Francisco’s Yerba Buena Center.
I was brought on to establish the art direction and design throughout the event. The conference brings together some of the biggest names in entertainment and technology (Jony Ives, Shane Smith, Jack Dorsey etc) which inspired the use of bold typography, patterns and way-finding indicators.
In addition to creating the designs for multiple touchpoints, I developed a design toolkit used for signage, way-finding systems and printed materials.