Sargento.com was a slow loading, Flash-based site with unclear navigation, and suffering from a messaging disconnect with its own brand. Starting with its “Real Cheese from Real People” positioning, we shifted the focus of the site to feature real cheese (on a wheel) and recipes. In addition, we streamlined the navigation for a better, easier user experience.
From an art direction perspective, we honed in on authenticity, drawing inspiration from real cheese-aging rooms. New videos and photography were created to flesh out the story, and give the brand range and flexibility in design elements across digital and traditional media.