Sargento was looking for an overhaul of their website that could connect better with consumers and offer value as well as product listings. Starting with the “Real Cheese from Real People” positioning, we shifted the focus of the site to feature real cheese (on a wheel) and recipes.
Art direction for the site centered around the authenticity of the product origins, drawing inspiration from real cheese-aging rooms. We also shot film and photography of their full range of raw cheeses and provided history and taste profiles to educate the audience and establish credibility for the brand.
Art Direction - Interactive Design - Information Architecture