Art Direction • Interactive Design • Information Architecture • Content Creation
Sargento was looking for a refresh of their website to better connect with consumers and offer value to the user in addition to product information. Starting with the “Real Cheese from Real People” brand positioning, we shifted the focus of the site to feature real cheese (on a wheel) and popular, achievable recipes.
Art direction for the site centered around the authenticity of the product origins, drawing inspiration from real cheese-aging rooms. We shot film and photography of their full range of raw cheeses and provided history and taste profiles to educate the audience and establish credibility for the brand.