Maserati – Ghibli Launch Social Campaign

This car launch makes noise at the LA Auto Show

Art Direction • Motion Design • Social Content

Maserati needed to build anticipation and excitement for the North American launch of its new Ghibli model. We created a series of video shorts, revealing a sneak peek of the new model in all it’s glory. The films were seeded throughout the brand’s social channels and promoted with paid media in advance of the car’s unveiling at the LA Auto Show at the Maserati showcase.