Lipton
Awaken Your Senses_2

Client: Lipton
ROLE: : Creative Director, Designer

Lipton was introducing a new line of Specialty Teas, including Black, Herbal, Matcha, and Greens.

The products had bold packaging designs that reflected their even bolder flavors. The challenge was to introduce the new products to a younger, tech savvy, non-traditional tea drinking audience. Our response was a simple idea: immerse our audience inside a cup of tea, and uncover a world of vibrant, delicious flavors.

The idea came to life in series of 360 / VR videos that showcased the marquee products – Matcha and Chai. With the viewer at the center of the experience, we were able to transport them to a world filled with rich flavors, exotic travel, and even give them a glimpse into the tea’s origin story.

Using a combination of CGI, motion graphics, live action, and sound design, we created a uniquely sensorial journey unlike any the category had seen.

360 VIDEOS

The results were incredibly positive, with the campaign earning nearly 4MM views in less than a month after launch plus an average viewing time of 1:07 of 1:30, exceeding platform benchmarks. And Lipton Matcha reached the No. 1 in matcha tea sales after 4 weeks in market.

JUST A FEW OF THE GREAT RESPONSES
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