Lipton was introducing a new line of Specialty Teas, including Black, Herbal, Matcha, and Greens.
The products had bold packaging designs that reflected their even bolder flavors. The challenge was to introduce the new products to a younger, tech savvy, non-traditional tea drinking audience. Our response was a simple idea: immerse our audience inside a cup of tea, and uncover a world of vibrant, delicious flavors.
The idea came to life in series of 360 / VR videos that showcased the marquee products – Matcha and Chai. With the viewer at the center of the experience, we were able to transport them to a world filled with rich flavors, exotic travel, and even give them a glimpse into the tea’s origin story.