Lipton was introducing a new line of Specialty Teas, including Black, Herbal, Matcha, and Greens. To get the younger, tech forward target audience to take notice of the launch we put them inside a cup of vibrant, delicious tea.
360 / VR videos showcase the marquee products – Matcha and Chai – and transport the viewer to a world filled with rich flavors and glimpse’s into the tea’s origin story. CGI, motion graphics, live action, and spacial audio created a uniquely sensorial journey unlike any in the category.
With incredibly positive feedback, the campaign had 4MM views in less than a month after launch plus an average viewing time of 1:07 of 1:30, exceeding platform benchmarks. And Lipton Matcha reached the No. 1 in matcha tea sales after 4 weeks in market.
Creative Direction - 360° Motion Design - Social Content Design - Social Strategy