Lipton launched a new line of Specialty Teas, including Black, Herbal, and Matcha. The new, bold packaging designs reflected the teas bolder flavors. Our challenge was to introduce the new products to a younger, non-tea drinking, tech savvy audience. We created a simple idea: immerse our audience inside a cup of tea and uncover a world of delicious flavors.
We developed a series of 360 / VR videos that showcased the marquee products – Matcha and Chai. The viewer was immersed in a world filled with rich flavors, exotic travel, and scenes of the tea’s origin story creating a unique sensorial experience unlike any other seen in the category.
The campaign earned nearly 4MM views in less than a month after launch. And an average viewing time of 1:07 of 1:30, exceeding platform benchmarks.