Lipton – Awaken Your Senses VR Video Campaign

An immersive journey inside a cup of tea

Creative Direction • 360° Motion Design • Social Content Design • Social Strategy

Lipton was introducing a new line of Specialty Teas, including Black, Herbal, Matcha, and Greens. To get the younger, tech forward target audience to take notice of the launch we put them inside a cup of vibrant, delicious tea. 360 / VR videos showcase the marquee products – Matcha and Chai – and transport the viewer to a world filled with rich flavors and glimpse’s into the tea’s origin story.

CASE STUDY
360 VIDEOS

CGI, motion graphics, live action, and spacial audio created a uniquely sensorial journey unlike any in the category.

With incredibly positive feedback, the campaign had 4MM views in less than a month after launch plus an average viewing time of 1:07 of 1:30, exceeding platform benchmarks. And Lipton Matcha reached the No. 1 in matcha tea sales after 4 weeks in market.

JUST A FEW OF THE GREAT RESPONSES