Awaken Your Senses VR Video Campaign
Lipton’s new line of Specialty Teas, including Matcha, Herbal and Chai, needed an infusion of excitement to brighten up the brand. The “Awaken Your Senses” Campaign took the younger, tech forward audience inside a cup of tea with 360 videos that transported them to a world of rich flavors with glimpse’s into the tea’s origin story.
Creative Direction • 360° Motion Design • Social Content Design • Social Strategy
CGI, motion graphics, live action, and spacial audio created a uniquely sensorial journey unlike any in the category.
With incredibly positive feedback, the campaign had 4MM views in less than a month after launch plus an average viewing time of 1:07 of 1:30, exceeding platform benchmarks. And Lipton Matcha reached the No. 1 in matcha tea sales after 4 weeks in market.