Creative Direction • Interactive Design • Information Architecture • Content Creation
Unilever created a one-of-a-kind beauty brand dedicated to bringing the highest standard of sustainable and ethical products to the world.
With that mission I lead a team of incredibly talented designers and project team members to build a web presence that truly represents the brand offering and personality.
With the brand’s progressive environmental efforts and lifestyle driven ethos set as our strategic guidance, we developed a colorful, modern design aesthetic and realistic ingredient imagery mapped to transparent brand storytelling and product sustainability information.
We designed the architecture of the site in collaboration with an inter-agency team across several continents utilizing the SCRUM workflow. We also created unique product imagery, informational illustrations and sourced brand photography assets that brought viewers into the world of LBP.