Ketel One – Distiller

The challenge of engaging Ketel One drinkers who tend to reject advertising was solved with a campaign that involved partnering with trusted content providers who cater to the sophisticated-target interests.

Ketel One would work with media outlets such as UrbanDaddy, Monocle, Pitchfork, and Hulu to curate exclusive cultural content geared toward the “Modern Gentleman”. The content would live across various partner sites as well as and the mobile app.

Client: Ketel One
ROLE: Art Director