THUMB_KETELONE
PARTNER SITES
CURATED NIGHTLIFE MOBILE APP

Ketel One – Distiller Digital Campaign OLD

The challenge of engaging Ketel One drinkers who tend to be suspicious of advertising was solved with a campaign that involved partnering with trusted content providers who cater to the target audiences sophisticated interests from music, fashion and movies.

Ketel One would work with media outlets like UrbanDaddy, Monocle, Pitchfork, and Hulu to curate exclusive cultural content geared toward the “Modern Gentleman”. The content would live across various partner sites as well as KetelOne.com and the mobile app.

Art Direction - Interactive Design - Information Architecture