Ketel One – Distiller Digital Campaign

Creating a Ketel One lifestyle, not the other way around

Art Direction • Interactive Design • Strategy

The challenge of engaging Ketel One drinkers who tend to be suspicious of advertising was solved with a campaign, Distilled for the Modern Gentleman, that involved partnering with trusted content providers who cater to the target audiences sophisticated interests from music, fashion and movies.

Ketel One would work with media outlets like UrbanDaddy, Monocle, Pitchfork, and Hulu to curate exclusive cultural content geared toward the “Modern Gentleman”. The content would live across various partner sites as well as KetelOne.com and the mobile app.

AGGREGATED LIFESTYLE CONTENT ON THE KETEL ONE WEBSITE
PARTNER SITES WITH CO-BRANDED LIFESTYLE CONTENT
CURATED NIGHT-OUT APP