THUMB_GOOGLE_PLAY
    TWITTER CONVERSATIONAL AD
    EXPERIENTIAL EXECUTION

Google Play – Moments of Play

Google Play’s challenge was to get casual gamers to feel more positively about the brand and the time they spend mobile gaming.

To help destigmatize mobile gaming and show that Google Play is a champion for turning everyday downtime into unforgettable escapes we launched the “Moments of Play” campaign.

Interactive Twitter units gave users different ways to destroy a dull office space based on game play. And an experiential activation called the “Pay-To-Play” laundromat gave visitors free laundry, prizes and treats just by playing one of the featured mobile titles.

Client: Google Play
ROLE: Creative Director, Designer