Google Play

Moments of Play Integrated Campaign

Google Play needed to be positively associated with mobile gaming. With the “Moments of Play” campaign the brand became a champion for turning everyday downtime into unforgettable escapes.

ROLE
Creative Direction • Art Direction • Digital Design • Experiential Design • Content Creation

EXPERIENTIAL ACTIVATION

To kick off the campaign we transformed a boring laundromat into a “Pay-To-Play” experience where visitors got free laundry, prizes and treats just by playing one of the featured mobile titles. The experience won a Silver at the 2018 Ex Awards.

DIGITAL VIDEO CAMPAIGN

We also created videos that turned the most boring scenarios into magical bastions of mobile game-play for digital and social.

TWITTER CONVERSATIONAL AD

Choose-Your-Own-Adventure Twitter ads gave users different ways to destroy a dull office space based on game play, cause whats more fun than setting your desk on fire.

ANGRY BIRDS OFFICE DESTRUCTION OPTIONS
POKÉMON OPTIONS
ANIMAL CROSSING OPTIONS