Moments of Play Integrated Campaign
Google Play needed to be positively associated with mobile gaming. With the “Moments of Play” campaign the brand became a champion for turning everyday downtime into unforgettable escapes.
Creative Direction • Art Direction • Digital Design • Experiential Design • Content Creation
To kick off the campaign we transformed a boring laundromat into a “Pay-To-Play” experience where visitors got free laundry, prizes and treats just by playing one of the featured mobile titles. The experience won a Silver at the 2018 Ex Awards.
DIGITAL VIDEO CAMPAIGN
We also created videos that turned the most boring scenarios into magical bastions of mobile game-play for digital and social.
TWITTER CONVERSATIONAL AD
Choose-Your-Own-Adventure Twitter ads gave users different ways to destroy a dull office space based on game play, cause whats more fun than setting your desk on fire.