Creative Direction • Digital Design • Experiential Design • Content Creation
Google Play’s challenge was to get casual gamers to have more brand affinity and feel better about mobile gaming anywhere and everywhere. To help destigmatize mobile gaming and show that Google Play is a champion for turning everyday downtime into unforgettable escapes we launched the “Moments of Play” campaign.
EXPERIENTIAL ACTIVATION
To kick off the campaign we transformed a boring laundromat into a “Pay-To-Play” experience where visitors got free laundry, prizes and treats just by playing one of the featured mobile titles. The experience won a Silver at the 2018 Ex Awards.
DIGITAL VIDEO CAMPAIGN
We also created videos that turned the most boring scenarios into magical bastions of mobile game-play for digital and social.
TWITTER CONVERSATIONAL AD
Choose-Your-Own-Adventure Twitter ad units gave users different ways to destroy a dull office space based on game play, cause whats more fun than setting your desk on fire.
