Google Play – Moments of Play V2

Google Play’s challenge was to get casual gamers to have more brand affinity and feel better about mobile gaming anywhere and everywhere. To help destigmatize mobile gaming and show that Google Play is a champion for turning everyday downtime into unforgettable escapes we launched the “Moments of Play” campaign.

Creative Direction • Digital Design • Experiential Design • Content Creation

Google Play’s challenge was to get casual gamers to have more brand affinity and feel better about mobile gaming anywhere and everywhere.

To help destigmatize mobile gaming and show that Google Play is a champion for turning everyday downtime into unforgettable escapes we launched the “Moments of Play” campaign.

To kick off the campaign we transformed a boring laundromat into a “Pay-To-Play” experience where visitors got free laundry, prizes and treats just by playing one of the featured mobile titles.

The pop-up won a Silver at the 2018 Ex Awards.

EXPERIENTIAL ACTIVATION

We also created videos that turned the most boring scenerios into magical bastions of mobile game-play for digital and social.

DIGITAL VIDEO CAMPAIGN

Choose-Your-Own-Adventure Twitter ad units gave users different ways to destroy a dull office space based on game play, cause whats more fun than setting your desk on fire.

TWITTER CONVERSATIONAL AD
VIDEO OPTIONS