Firsts, Integrated Campaign
At the Rolex 24 Ferrari needed to sell out tickets to its hospitality tent and prove its dominance over the competition including Ford, Audi and McLaren.
The Ferrari “Firsts” campaign became a platform to boast about all of “first” facts relevant to the brand to get fans hyped up – like the first time the new 488 GT raced in the US, the First female Ferrari driver would race at the Rolex 24 and Ferrari’s (anticipated) first place win.
Creative Direction • Digital Design • Experiential Design • Content Creation
INTERACTIVE INSTAGRAM GRID
Followers scrolled through a collage of Ferrari 458 imagery, videos and facts and mid way through the experience flipped the phone to continue exploring the new 488 model.
ON-SITE INTERACTIVE SOCIAL DISPLAY
Attendees, promoters and brand ambassadors were able to submit photos from around the raceway and have the content appear in the hospitality tent real-time
ILLUSTRATIONS FOR POSTERS AND SOCIAL CONTENT
The hospitality tickets sold out in under a week and Fans ate up the content, blowing the wheels off previous engagement benchmarks.