Etrade – Baby

During the NFL Playoffs, the E-Trade baby was asked to give his game winning predictions and thoughts on CBS’ pre-game show. The featurette consisted of pre-produced footage to work together with host James Brown’s live questioning and banter.

A dig towards Marino sparked the most post-interview conversation, giving the brand invaluable earned media.

The baby also announced Superbowl game day coverage in a series of bumper spots.

Client: Etrade
ROLE: Art Director