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Chipotle Cultivate

Chipotle’s Cultivate festival, an annual food, ideas and music celebration, takes place in select cities around the country. My team and I were tasked with creating a website that both represented the personality of the festival and showcased information for multiple events per year that could scale as more were added. Working with a UX designer I created pages for each of the events that could scale up with modular components on each page. I also developed the art direction and design for the site referencing the artwork from the festival’s poster that reveals the quirky character of the events. The festival attendance ended up surpassing expectations by wide margins.

Client: Chipotle
ROLE: Art Director, Designer