Art Direction • Interactive Design • Information Architecture
Chipotle’s Cultivate festival, an annual food, ideas and music celebration, takes place in select cities around the country. As the festival scaled up to include more cities the website needed to be flexible year-by-year and stay true to the event’s visual aesthetic.
We created a modular architecture and expanded on the quirky art direction from the event posters that gave festival goers a taste of what to expect. In the end 10’s of thousands of Chipotle devotee’s engaged with the site which drove record attendance year after year.