Creative Direction • Strategy • Branding • Print Design • Digital Design
The Bay Street Theater in Sag Harbor asked me to redesign its branding to attract a younger, sophisticated audience. The theater was also introducing more youth focused theatrical and community-based programming that needed to be represented in the branding.
The design is centered around a modern and editorial aesthetic with artistic qualities that speak to the new target’s interests. The logo, inspired by the theater building itself, manipulates classic typography to reinforce the fusion of sophistication and youthful playfulness.
The new branding was applied across all physical and digital theater properties including signage, posters, website redesign, gala and event invitations and marketing materials.
OUTDOOR THEATER SIGNAGE
Re-designed the user experience, integrated and streamlined the ticket purchase and donation systems and applied the new branding aesthetic across 30+ pages.