Bay Street Theater – Branding

Complete branding overhaul to align with Sag Harbour theater-goers sensibilities

Creative Direction • Strategy • Branding • Print Design • Digital Design

The Bay Street Theater in Sag Harbor asked me to redesign its branding to attract a younger, sophisticated audience. The theater was also introducing more youth focused theatrical and community-based programming that needed to be represented in the branding.

BRANDING ELEMENTS

The design is centered around a modern and editorial aesthetic with artistic qualities that speak to the new target’s interests. The logo, inspired by the theater building itself, manipulates classic typography to reinforce the fusion of sophistication and youthful playfulness.

The new branding was applied across all physical and digital theater properties including signage, posters, website redesign, gala and event invitations and marketing materials.

OUTDOOR THEATER SIGNAGE
WEBSITE REDESIGN

Re-designed the user experience, integrated and streamlined the ticket purchase and donation systems and applied the new branding aesthetic across 30+ pages.

PROGRAMMING AND EVENT MATERIALS