The Bay Street Theater in Sag Harbor was looking to overhaul its branding and programming to attract a younger, sophisticated audience.
The design is centered around a modern and editorial aesthetic with artistic qualities that speak to the new target’s sensibilities. The logo, inspired by the theater building itself, manipulates classic typography to reinforce the fusion of sophistication and youthful playfulness.
The new design was applied across all physical and digital theater properties including signage, posters, website redesign, gala and event invitations and marketing materials.
For the website the user-experience was overhauled to optimize the ticket purchase and donation systems in addition to the integration of the new branding.
Creative Direction • Strategy • Branding • Print Design • Digital Design