US Open Fan Experience
In their 25th year of sponsoring the US Open American Express wanted the most immersive and engaging experience yet. With over 20,000 square feet of event space the rich environmental design system married the Amex brand with the action of the game.
Creative Direction • Experiential Design • Graphic Design • Illustration
Multiple “photo moments” were built to engage fans including an NYC wall made of tennis balls that visitors could write messages on.
The lead client’s literal words for the experience – “You guys crushed it.”